One hitter pipes are the smallest pipe in existence. They are typically a very thin walled tube of metal, sometimes wooden, that holds just one hit of herb. They are usually stored in a very cool dugout style box with a spring loaded compartment to hold the pipe. One hitter pipes are super discreet, super affordable, perfectly dosed by design, and virtually indestructible. Custom one hitter pipes make for one of the coolest, most underrated branded giveaways in the world of smoking accessories.
Why one hitters earn their keep
The case for branding one hitters is daily use. A customer might reach for a one hitter several times a day, and a metal bat lasts for years. Compare that with a branded tote or koozie that surfaces a few times each summer. For dispensaries and smoke shops, a logo on the dugout lid or laser-marked on the bat itself buys years of impressions for a few dollars per unit.
Formats: bats, chillums, and dugouts
Most are printed on aluminum bats, brass bats in a cigarette shape, glass chillums, and wooden dugout sets. Metal bats are perfect for laser engraving and can withstand a lot of physical abuse such as being dropped, stepped on, and washed. Glass hits very clean but breaks. The largest branding area of all the options are the wooden dugouts. They are a finished product and not just some trinket. Spring-loaded twist bats with an ash-clearing mechanism are the current premium item.
Branding that fits the surface
Branding is extremely effective when done small and sharp. A laser engraved logotype on a bat, printed or engraved wordmark on a dugout lid, and the brand’s colors anodized on aluminum products are an ideal way to brand. Due to the small surface are of these items, wordmarks are much better suited than detailed logos. And if you match the colors of the anodized aluminum with the packaging of your product, the set can even read as a full product line and not as a promo item.
How shops and brands use them
Some dispensaries are even offering their customers a free “sampler pack” for every 8th purchased, which includes a one hitter made from a certain brand. There are Smoke Shops who carry the cheap, entry-level version of the one hitters on the shelves and a more pricey, engraved version in the back. As event giveaways, one hitters are the item that never gets tossed. The items are flat and are small so they’re a free-ride in the mail, similar to matchbooks or stickers that get included with orders of other goods and are of little additional cost to send.
Ordering and minimums
The minimum for custom one hitters is in the dozens to low hundreds and depends on the format, the main cost is the setup for the engraving. The turn around time for custom one hitters is a few weeks. I would recommend starting off with one metal format in the brands color and then after you see how fast the first run of one hitters sells out then go into the dugout combos.
Browse cannabis accessories for one hitters and dab gear, or pair them with grinder cards and personalized lighters for a full giveaway kit.
