There’s nothing like the perfect joint. But to achieve one, you need the right rolling paper. That’s why many people have a religious-like attachment to their favorite rolling paper brands.
What if your dispensary could become someone’s favorite rolling paper brand? It could be just what you need to keep them coming back to you time and time again.
That’s why custom rolling papers can be so valuable. They’re an exciting new way to market your dispensary and win repeat business. And they’re easier to make than you think.
Keep reading to learn more.
What are Custom Rolling Papers?
Custom rolling papers are joint-rolling papers with your brand’s logo, preferred text, and a custom color scheme. The idea behind them is that each time a customer rolls a joint, they’ll think about your brand and potentially even associate the joint with it.
This is really beneficial from a marketing perspective. It gives you the ability to make sure that your dispensary is front and center each time your target audience enjoys the wonders of weed.
Many Ways to Customize
One of the cool things about custom rolling papers is that there are many different ways to customize them.
For example, you can choose between rice, brown, or hemp paper. You can also pick between different sizes, such as:
- Queen
- King
- King Slim
Features like these give you a ton of wiggle room to make sure that you’re creating custom rolling papers that your customers will truly love.
How to Promote Your Brand With Custom Rolling Papers
Now that we know what custom rolling papers are and why they’re valuable, let’s look at step-by-step instructions for making them.
1. Know Your Goals
First thing’s first, you should go into this process with a good understanding of what you hope to achieve with custom rolling papers.
Building brand awareness is a good starting point. But you may also want to focus on a more specific goal with your rolling papers, such as getting more people to visit your website or advertising a new location.
2. Create a Design with MunchMakers’ Online Tool
Now you’re ready to start thinking about what you’d like your rolling papers to look like. Be sure to take your goals from the first step into account here.
For example, if you want to advertise a new location, try to make space for that location’s address on your rolling paper design.
You can start bringing your ideas to life MunchMakers’ online design tool. It lets you upload a brand logo (or any other image), add custom text, and choose between various product configurations.
Our tool is free to use, and you can purchase your design directly after you’ve made it. This makes it a lot easier to get started with your custom rolling papers than it would be if you were creating them entirely on your own.
3. Add Your Rolling Papers to Various Marketing Campaigns
Once you’ve ordered your custom rolling papers, you’re ready to start putting them to work. There are a few different ways that you can do this.
One option is to give out a pack of custom rolling papers for free whenever customers make purchases of a certain size. That way, you keep your dispensary on their mind for the next time that they need to visit one.
You could even get creative and run something like a joint-rolling contest featuring your custom rolling papers. These types of fun events can be an excellent way to increase brand recognition.
4. Measure Your Performance and Adapt
Finally, if you want to make sure that you’re getting as much out of this marketing strategy as possible, it’ll be important to measure your performance over time. To do that, you need to have a good understanding of the goals you set in step one.
For example, if you wanted to get more people to visit your website, you could track the number of visitors you get before and after your marketing tactics with custom rolling papers.
If the progress isn’t where you want it to be, then you may need to try a new strategy. Or perhaps even a new design. The only way to know for sure is to try different things, measure your progress, and adapt to what your data tells you.
MunchMakers Has Everything You Need for Custom Rolling Papers
Do you think custom rolling papers are right for your brand? If so, MunchMakers has you covered. Our custom rolling papers are available in many different styles and sizes and are also super easy to create online.
You can get started with an order as small as 100 if you just want to test this out. Or you can take advantage of our large discounts by ordering custom rolling papers in bulk.
Whatever your goals are with custom rolling papers, you can count on MunchMakers to help you reach them.
