Rolling papers are the easiest and most widespread tool for smoking weed. But that only scratches the surface of why it’s a good idea to stock them in your smoke shop. They also can be a low-cost way to market your brand and bring in more revenue.
We’ll tell you why that’s true below. Keep reading to learn why rolling papers make excellent promotional products.
Connect Your Brand to Every Joint Your Customers Smoke
An important aspect of establishing a brand identity is encouraging customers to connect it with emotions and memories. It’s why you always see happy, smiling people having a good time in advertisements.
With customized rolling papers, this is really easy to do. You can create rolling papers that have your brand’s logo and colors. That way, each time that people use them to roll a joint, they’ll subconsciously (if not consciously) identify that joint with your company.
It means that your brand becomes a featured part of its customers’ smoking experience. That could make it much likelier that people choose your smoke shop over others in the future.
Make Money While Marketing Your Smoke Shop
Every company invests money into marketing because it helps them increase sales from existing customers and find new ones. But it’s very rare to get an opportunity that will actually allow your company to earn money while achieving its marketing goals. Customized rolling papers offer this.
You can sell customized rolling papers at the same price you sell other rolling papers – but with the added benefit of marketing your brand while doing so. That means more money for your business and opening up a new channel for finding more customers.
Plus, when you go through MunchMakers, you won’t have to worry about any ordering limits. You can buy as few as you want, which gives you the opportunity to experience the value of this product before committing a significant amount of funds to it.
Get Creative and Stand Out
In the past, your smoke shop might not have had much competition in its market. But nowadays, there are dozens of smoke shops in seemingly every city. This can make it really challenging to stand out from the competition and earn loyalty from your customers.
One way to accomplish this is to sell products that stand out from what everyone else offers. Customized rolling papers are a great way to do this.
You can add whatever images and phrases you want to the rolling papers that you order. That could mean making a joke, including an image that will make your customers laugh, or doing something totally unique.
The point is that you can use the power of customized rolling papers to start selling those that customers can only get from your store. The more reasons you can give them to come to your smoke shop instead of all of the others, the likelier you will be to earn their business on a consistent basis.
Involve Your Customers in the Design Process
If you really want to leverage the power of customized products, then you could even consider involving your customers in the design process.
For example, you could run a contest at your smoke shop. The customer that submits the best design idea for new customized rolling papers will earn a prize like free weed or a free bong.
It won’t cost you much to give away that prize, and in exchange for it, you’ll get a ton of engagement for your business. You can even expand the contest into digital marketing initiatives that help to grow your social media profiles, email lists, and drive more traffic to your website.
Plus, when the customer-designed products arrive at your store, you can display them prominently as the winning design from your contest. This could help you sell more of them.
MunchMakers Makes It Easy to Sell Customized Rolling Papers at Your Smoke Shop
At MunchMakers, we make the process of designing and ordering customized rolling papers super easy. We sell everything from King and Queen-sized papers to custom filter tips – all of which you can design entirely online with our simple web-based design tool.
So why wait? Take a look at our products to get started.